The main secret is that a paid product should be a logical continuation of a free product.
As I said before, your product is a transformation that you give to your client.
Start a client’s transformation for free, make him feel the benefits of the transformation
. Do not give just a theory, give him the 1st
part of practice, make him love your product/transformation, make him loyal. Bring him through all the stages written above.
This method will work always at any time because people catch insights and feelings of delight from the results you give them for free/cheap.Scenario Sample of a free product:Lesson 1
step on the way of achieving the final goal that you promise.
Lesson 2 – 2nd step of the transformation that you offer and most common mistakes in this sphere.Lesson 3
step and unique information (secret sauce) that nobody knows.Lesson 4
– Main offer of your paid product. Key promise.
Let’s take a look at an example.
Somebody sells services on creating Instagram Reels for 5$.
A traditional offer of such service looks like:
‘I am making Instagram Reels for 5$’
Not interesting, right?
What should this seller do?
He knows how to create catchy Reels. But he does not know how to pack a decent product and how to sell it. Moreover, he always needs to find new clients in a highly competitive market and sell a product with a low check.Solution.
With this automated sales system he can create a unique product and increase sales x20 times.How?
You already know it from these lessons.
Let’s look into the system step-by-step.
First, he should attract cold and suspicious clients with a catchy offer
Let's create an offer with formula I gave in the previous lesson.Offer:7-DAY COURSE ON CREATING CATCHY REELS WHICH WILL FLOOD YOUR INSTAGRAM WITH THOUSANDS OF FOLLOWERS
- Without paid editor platforms
- No need of designing or drawing skills
+ 10-20 min spent on one Reels creation
+ Your Reels will always go to RecommendationsTRY 4 LESSONS FOR FREE
Do you see what we do here? We have made a strong offer with a precise promise saying:
'If you click on my offer, then for 7 days you will learn extremely useful information on creating Reels in Instagram without spending money on special programs, you will cope with it even if you did not design or draw anything before and, as a result, you have a lot of followers and trendy Reels in recommendations. An all of it FOR FREE!'
We work with a client's most likely objections, fears and desires from the very first moment of communication with him (with our advertising).The difference from the offer 'I make Reels for 5$' is obvious, right?
Now his cold clients are interested and ready to try the free product.
Next step is to bring clients through all stages of their transformation from cold and suspicious customers to hot and loyal clients with the help of scenario and free product:Free product:Lesson 1
– Free platforms to use to make your Reels look professional even if you do not possess designing skillsLesson 2
– Top 5 trendy effects to use in your InstagramLesson 3
– Common mistakes in putting text on the videoLesson 4
– Get the 7-day full course of creating trendy catchy Reels to flood your Instagram with new followersNow, when clients love a seller for qualitative information that he provides for free, they want to cooperate with him further.
On this stage he proposes options of paid products. Here is where the seller earns.
For example, his product list
may look as follows:
1. Full course of making catchy Reels for 400$
2. Creation of a pack of 10 Reels for 200$
3. Month of cooperation in any content-making for 300$
So the seller gives customer a choice:
- They can continue to buy his services in content-making (and they will do it with high check because now they are loyal and trustful).
- They can learn how to do it themselves with a full paid course.That’s it. Average check is 300$. 100 sales per month – 30.000$ profit.You can achieve the same with your product.