LESSON 2
YOUR OFFER
Continue your way to become a millionaire
FORMULATE AN ARMOR-PIERCING OFFER IMPOSSIBLE TO PASS BY
Since you decided what you want to sell, you need to make a hook to attract cold clients.
This hook is your promise.
In other words, what your client will get with buying your product.
We call it an OFFER.
What do you think people want to buy?
Everyone wants the result, not the process.
Since you decided what you want to sell, you need to make a hook to attract cold clients.
This hook is your promise.
In other words, what your client will get with buying your product.
We call it an OFFER.
What do you think people want to buy?
Everyone wants the result, not the process.
Let’s consider this idea on the example of my product – workshop on sales on Instagram.
When you decided to study this workshop, you made it not because you want to spend a few hours reading something, right? You want to get this final knowledge which will help you to sell your product on Instagram earning 30.000$ a month.
So now you are in Point A – start of your way. Here you have few online sales or even no product at all.
And you want to be in Point B – success. There you have a product and sell it on 30.000$ per month.
What is my offer here?
My offer is a promise that my product (this workshop and our future mutual work) will bring you to this point B – to the result where you earn 30.000$ per month.
The insight that you should have right now is that you do not sell the product because it just a process, a tool, an instrument. You sell the promise - the result of transformation caused by your product.
Remember:
Your product is an instrument. To sell it you need to promise the result that can be reached with this instrument.
This promise of a result is your OFFER.
When you decided to study this workshop, you made it not because you want to spend a few hours reading something, right? You want to get this final knowledge which will help you to sell your product on Instagram earning 30.000$ a month.
So now you are in Point A – start of your way. Here you have few online sales or even no product at all.
And you want to be in Point B – success. There you have a product and sell it on 30.000$ per month.
What is my offer here?
My offer is a promise that my product (this workshop and our future mutual work) will bring you to this point B – to the result where you earn 30.000$ per month.
The insight that you should have right now is that you do not sell the product because it just a process, a tool, an instrument. You sell the promise - the result of transformation caused by your product.
Remember:
Your product is an instrument. To sell it you need to promise the result that can be reached with this instrument.
This promise of a result is your OFFER.
HOW TO FORMULATE STRONG PROMISE THAT NO ONE CAN PASS BY?
First, let’s understand what are you selling?
Write it down on a paper right now. What do you sell?
Make a pause.
Try to formulate.
Try to formulate what people want to buy from you, not just what you think they want.
- Understand your product
- Know your client
- Use Proper Formula
First, let’s understand what are you selling?
Write it down on a paper right now. What do you sell?
Make a pause.
Try to formulate.
Try to formulate what people want to buy from you, not just what you think they want.
Here are some examples of how you should NOT do it.
NO:
EDUCATION IN CRYPTO
Why is it a wrong offer of a product?
Because nobody understands from such offer what result he will get.
When a person hears such offer, he has too much objections:
What knowledge will I get?
What problem will it solve?
How will it help me to earn money?
Do I have enough knowledge to start it right now?
How much time will it take to study?
Everything is unclear and a client passes by because he is not interested. Such offer does not solve his problem but causes a new stress with a lot of questions to solve. No one will buy it.
YES:
7-DAY ONLINE COURSE ON HOW TO EARN 500$ PER MONTH ON CRYPTO WITHOUT INVESTMENTS EVEN IF YOU NEVER TRIED CRYPTO BEFORE
Do you see the difference?
From one sentence you know:
I hope now it is pretty clear.
Your product is a bridge between POINT A of where your client is now and POINT B of where he wants to be.
A few more examples:
NO:
EDUCATION ON AMAZON
YES:
30-DAY ONLINE COURSE ON HOW TO EARN 1000$/MONTH ON SELLING GOODS ON AMAZON
NO:
COURSE ON TARGETTED ADVERTISING
YES:
TRAFFIC SYSTEM FOR BEGINNERS TO FIND 100 NEW CLIENTS WITH TARGETED ADVERTISING WITH SMALL BUDGET
When people pay for any services of targeted ads, they are not interested in what agency does in Facebook ads, they want to pay for a result – new clients. Targeted ads is a tool. You should promise the purchase of clients, not a tool.
NO:
EDUCATION IN CRYPTO
Why is it a wrong offer of a product?
Because nobody understands from such offer what result he will get.
When a person hears such offer, he has too much objections:
What knowledge will I get?
What problem will it solve?
How will it help me to earn money?
Do I have enough knowledge to start it right now?
How much time will it take to study?
Everything is unclear and a client passes by because he is not interested. Such offer does not solve his problem but causes a new stress with a lot of questions to solve. No one will buy it.
YES:
7-DAY ONLINE COURSE ON HOW TO EARN 500$ PER MONTH ON CRYPTO WITHOUT INVESTMENTS EVEN IF YOU NEVER TRIED CRYPTO BEFORE
Do you see the difference?
From one sentence you know:
- The format of the product
- The period it will take to study
- What problem it solves (earn money)
- How much money you can earn with it
- You know that you can cope with it because it requires no investments and no basic knowledge
I hope now it is pretty clear.
Your product is a bridge between POINT A of where your client is now and POINT B of where he wants to be.
A few more examples:
NO:
EDUCATION ON AMAZON
YES:
30-DAY ONLINE COURSE ON HOW TO EARN 1000$/MONTH ON SELLING GOODS ON AMAZON
NO:
COURSE ON TARGETTED ADVERTISING
YES:
TRAFFIC SYSTEM FOR BEGINNERS TO FIND 100 NEW CLIENTS WITH TARGETED ADVERTISING WITH SMALL BUDGET
When people pay for any services of targeted ads, they are not interested in what agency does in Facebook ads, they want to pay for a result – new clients. Targeted ads is a tool. You should promise the purchase of clients, not a tool.
Proper formulation of promise will increase your sales unbelievably!
People do not want to pay for information, they are not interested in just putting much data in their heads. People want to pay for transformation. For reaching goals.
Now think of your product and your offer.
Which transformation will a client get after purchasing your product?
Who needs this transformation badly?
Who is this person?
Can you draw the portrait of this person?
Profession, gender, social position/ income, life situation, age?
Who needs transformation that your product gives?
Do not hurry and think deep.
Right down the answers. You need this info to put in the formula for a strong promise.
People do not want to pay for information, they are not interested in just putting much data in their heads. People want to pay for transformation. For reaching goals.
Now think of your product and your offer.
Which transformation will a client get after purchasing your product?
Who needs this transformation badly?
Who is this person?
Can you draw the portrait of this person?
Profession, gender, social position/ income, life situation, age?
Who needs transformation that your product gives?
Do not hurry and think deep.
Right down the answers. You need this info to put in the formula for a strong promise.
FORMULA FOR A SALES-MAKING OFFER
1. Short version
Format + for whom + naming
Examples:
Online course for young sporty ladies ‘Stretching 360’
Online course for entrepreneurs with 10.000$ income ‘Business Scaling’
2. Standard version
Call to action verb + result + ‘with the help of’ what + for what
Example:
Boost the sales of your product with automatic sales funnel for 300% growth of your business
Find new clients for your online stretching courses with a brand-new Facebook ads strategy for 250% increase in sales without raising ads budget
Then
Add 4 main theses answering on potential objections or wishes of your clients.
Think of the main pains of your client in the sphere that you sell your product
Example:
- Without webinars and personal calls
- Without a warm base of subscribers
+ Completing simple step-by-step tasks
+ Efficiency proved by 100 students
You also need to do this for your confidence in a product.
The more precise you formulate the promise, the better you understand your product, the more you believe in its effectiveness, the better you sell it.
1. Short version
Format + for whom + naming
Examples:
Online course for young sporty ladies ‘Stretching 360’
Online course for entrepreneurs with 10.000$ income ‘Business Scaling’
2. Standard version
Call to action verb + result + ‘with the help of’ what + for what
Example:
Boost the sales of your product with automatic sales funnel for 300% growth of your business
Find new clients for your online stretching courses with a brand-new Facebook ads strategy for 250% increase in sales without raising ads budget
Then
Add 4 main theses answering on potential objections or wishes of your clients.
Think of the main pains of your client in the sphere that you sell your product
Example:
- Without webinars and personal calls
- Without a warm base of subscribers
+ Completing simple step-by-step tasks
+ Efficiency proved by 100 students
You also need to do this for your confidence in a product.
The more precise you formulate the promise, the better you understand your product, the more you believe in its effectiveness, the better you sell it.
HOMEWORK
Answer on questions on your product and a potential client.
Which transformation will a client get after purchasing your product?
Who needs this transformation badly?
Who is this person?
Can you draw the portrait of this person?
Profession, gender, social position/ income, life situation, age?
Who needs transformation that your product gives?
Formulate 2 strong promises and 4 theses using formulas from this lesson.
Format + for whom + name
Call to action verb + Result + Due to what + For what
4 main theses responding to objections or desires of clients
Answer on questions on your product and a potential client.
Which transformation will a client get after purchasing your product?
Who needs this transformation badly?
Who is this person?
Can you draw the portrait of this person?
Profession, gender, social position/ income, life situation, age?
Who needs transformation that your product gives?
Formulate 2 strong promises and 4 theses using formulas from this lesson.
Format + for whom + name
Call to action verb + Result + Due to what + For what
4 main theses responding to objections or desires of clients
If you have any questions, DM me on Instagram